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Widespread’s production crew headed out for the day to film a Chevrolet Silverado ad with a couple of real cowboys at a still-operational ranch near Henrietta, Texas.  That’s a Canon C300 with a Duclos-Modified Zeiss  ZE lens filming the cowboy, his horse and a 1951 Chevy Pickup set to the backdrop of an 1890s ranch house.

Many thanks to two real cowboys–Dave Coleman and Bronc Jones, a member of the Texas Rodeo Hall of Fame and former Winston Man.


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